Vintage can save the world!

All around us are distress signs from the toll our consumerism takes on the world. From the moment that J Crew sweater hits your shopping bag, it has had a more destructive life that you can imagine. The pollution the factory makes...The third world labor that assembles it...The truck that distributes it to stores...The bag you take it home in. It's enough to make some one go mad. So why not save some of that waste while looking fashionable at the same time? Don't think of it as a sacrifice. Buying vintage is a smarter investment, financially and fashionably speaking. As addicting as throw away fashion is, it's always the first thing I get rid of each season, while my vintage stays put. You know your ass looks better in vintage than it will in $20 Forever 21 dress!

Check out Ellen Ruppel Shell's new book, Cheap: The High Cost of Discount Culture". Buying vintage makes you that much cooler and smarter!!

Here is Q&A with the author on WWD